Publicity’s objective is to stimulate the need to consume; teenagers and children represent a very important quantity as market puppets.
Advertising is a very powerful factor when dealing with education. Several studies reflect that countries where television is highly demanded, children from fifth and sixth grade can recall more beer names than historical dates. There is a clear link between certain programs, advertising and some music videos, with the consumption of alcohol, tobacco and drugs generally among adolescents. This phenomenon may decrease intellectual skills that obviously lead to school problems.
Also, studies indicate obesity prevalence as directly related to the increased time spent watching television among children and adolescents aged 6-17 years. This is produced because watching television is a passive activity, and many viewers consume various products rich in calories while watching TV.
Children and adolescents who are frecuently exposed to excessive violence on TV tend to be more aggressive. Sometimes, watching a single violent program can increase such condition. When they watch shows where ultraviolence is very realistic, frequently repeated or unpunished, are most able to imitate what they see.
Advertising is dangerous for children and teenagers, inflicting in education, relationships with their parents and teachers, sexuality, fashion, food and social behavior.
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